The team at Eclipse brings a fresh perspective to our projects, always pushing the boundaries of creativity and design. With their expertise and enthusiasm, they consistently deliver results that exceed our expectations. Their creativity and professionalism makes our branding journey a fun, enjoyable and inspiring experience.
Andrea Flynn - Marketing Manager - Interpet
Creating three unique product identites for Mikki
Services
The brief
Mikki is a long-standing customer of Eclipse, and we have enjoyed working with them over the years. Recently the team wanted to refresh and redefine their 3 brands as they had evolved over time and needed a new look to remain current and competitive in-store.
Our solution
Eclipse treated each of the three brands very differently, delivering a punchy and fun tagline for their Bamboo brand, a premium edge to the Doodles brand, and retained the heritage and gravitas that was synonymous with the Classic range. New brand graphics were developed for each range, complete with a full point of sale suite for in-store use, packaging, and social campaigns.
The results
The new ranges were launched on time to a pre-agreed schedule. Each brand and pack concept focused on communicating the product’s properties clearly when in store or when photographed for ecommerce. We also developed a series of how-to images and videos to support sales on Amazon, taking the time to fully understand what drives online purchasing decisions on this platform to maximise impact.