The team at Eclipse brings a fresh perspective to our projects, always pushing the boundaries of creativity and design. With their expertise and enthusiasm, they consistently deliver results that exceed our expectations. Their creativity and professionalism makes our branding journey a fun, enjoyable and inspiring experience.
Andrea Flynn - Marketing Manager - Interpet
Creating three unique product identites for Mikki
Services
The brief
You could say Mikki and Eclipse go way back—we've enjoyed a fantastic partnership over the years. Recently, their team decided it was time to give their three brands a fresh new look. As these brands had evolved, they needed a makeover to stay current and keep turning heads in-store.
Our solution
We approached each of Mikki's three brands like unique personalities at a party, each deserving its own spotlight. For the Bamboo brand, we delivered a punchy and fun tagline that brings the energy. Doodles got a premium twist to give it that extra edge, and for the Classic range, we preserved the heritage and gravitas that everyone knows and loves—because some things are classic for a reason! We rolled out new brand graphics for each line, complete with a full suite of in-store point-of-sale materials, packaging, and social media campaigns.
The results
The new ranges debuted right on schedule—we love it when a plan comes together. Each brand and packaging concept was laser-focused on clearly showcasing the product's features, whether catching a shopper's eye in-store or shining in e-commerce photos. We also got creative behind the camera, developing a series of how-to images and videos to boost sales on Amazon. By diving deep into what makes online shoppers click "add to cart," we maximised impact where it counts most.