Supporting the Google Cloud Security brand launch at RSA
Services
The brief
Following a substantial acquisition, the Google team needed to develop a new look and brand feel that communicated the company’s commitment to their clients and claim their place as market leaders in cybersecurity. As the deadline for RSA (a major prospecting event) neared, Eclipse were contracted to roll out new branding in time for the trade show.
Our solution
Quickly pivoting, our team of designers got to work, developing an efficient production plan that left no stone unturned, ensuring every part of the event space available was maximised. In a few short weeks, the Eclipse team finalised files that enabled Google to completely wrap the building in branded communications – from lifts to external walls, foyers and beyond.
The results
The event marked a turning point for Google Cloud, providing the vehicle to successfully blend two major brands under one roof. Following the event, we were contracted to provide ongoing creative support for their high-profile quarterly reports and digital adverts. As the brand continues to evolve, Eclipse has been the extra pair of hands Google’s internal team needed to produce fresh marketing materials.