They have completely built our brand from the ground up, making us look incredibly cool and professional. The creativity and innovation they bring to the table are truly unparalleled. We look to Eclipse for expertise in branding, content strategy, product launches, field events, sales enablement, website design and maintenance. Their comprehensive approach has completely transformed our company’s image and presence.
Rachel Quinn - Senior Marketing Manager - Cybersixgill
Shining a new light on a cyber threat intelligence vendor
Services
The brief
Cybersixgill, an up-and-coming disruptive player in the cyber threat intelligence space, was developing fast but their efforts were hindered by a disjointed, cumbersome website which did not effectively communicate their products & USP. Eclipse were tasked with working alongside leading European web developer, Boldare, to take the creative lead and write the copy for a new site.
Our solution
In less than 4 months, the new Cybersixgill website was launched, featuring a cleaner, clearer layout, enabling users to intuitively learn more about the company and its products. Following launch, Eclipse was awarded the contract for website maintenance, developing new components, merging spur micro-sites into the main hub and the creaton of a new gated online toolkit for their sales team to quickly access the assets they needed.
The results
Since launch, organic traffic to the website immediately increased, as did the dwell time and number of pages visited by each user. The bounce rate also decreased. The website is now a fully functional and flexible marketing tool, which not only communicates key product messaging - but is a centralised hub for high-performance marketing materials and an important sales resource. Following user testing, the results showed a significant improvement with users rating it high on clarity of message and resonance. Eclipse were contracted to work for Cybersixgill under an ongoing retainer to support their entire marketing division.