They have completely built our brand from the ground up, making us look incredibly cool and professional. The creativity and innovation they bring to the table are truly unparalleled. We look to Eclipse for expertise in branding, content strategy, product launches, field events, sales enablement, website design and maintenance. Their comprehensive approach has completely transformed our company’s image and presence.
Rachel Quinn - Senior Marketing Manager - Cybersixgill
Driving 12 months of lead generation with a single report
Services
The brief
Imagine kicking off the year with a gaping hole where your leads should be—that's the situation Cybersixgill found themselves in. They needed a powerhouse asset to not just generate high volumes of quality leads but also keep that momentum rolling for at least 4-6 months. On top of that, they were wrestling with a skeptical audience unconvinced about their dark web threat intelligence capabilities. These prospects were new to the whole real-time underground data game and needed a grand tour to truly grasp the depth and breadth of intelligence Cybersixgill could offer.
Our solution
We saw an opportunity for Cybersixgill to take center stage with an annual report spotlighting trends and insights from the deep and dark web. Teaming up with their intelligence gurus, we dove into data analysis and crafted a report that was not only a lead-gen magnet but also a PR powerhouse to re-engage dormant leads. To crank up the impact, we whipped up a suite of ads, videos, and infographics for digital marketing campaigns and made sure to launch it all before any competitors could say "me too."
The results
The moment we hit "go," the leads started flooding in. The report grabbed headlines across cybersecurity news sites worldwide, boosting brand awareness like never before. And the leads? They kept rolling in throughout the year. This suite of assets didn't just perform well—it became the all-star of Cybersixgill's marketing playbook, outperforming all previous materials. The report has since become their cornerstone piece, now eagerly anticipated at the start of every year.