They have completely built our brand from the ground up, making us look incredibly cool and professional. The creativity and innovation they bring to the table are truly unparalleled. We look to Eclipse for expertise in branding, content strategy, product launches, field events, sales enablement, website design and maintenance. Their comprehensive approach has completely transformed our company’s image and presence.
Rachel Quinn - Senior Marketing Manager - Cybersixgill
Driving 12 months of lead generation with a single report
Services
The brief
Starting the year with a gaping hole in their lead generation, Cybersixgill needed a powerful asset that would drive high volumes of quality leads and sustain lead gen for at least 4-6 months. The team were also struggling to prove their dark web threat intelligence capabilities to a skeptical audience who were new to real-time data collection from the underground, and needed a vehicle to effectively demonstrate the breadth and depth of intelligence available to prospects.
Our solution
Cybersixgill were well placed to lead the industry with an annual report highlighting trends and insights from the deep and dark web. Eclipse identified the opportunity and worked with their intelligence team to analyse data and write a report that would not only be attractive lead gen material, but would deliver significant PR coverage and re-engage dormant leads. To maximise the impact of the report, we created a suite of ads, videos and infographics for use in digital marketing campaigns and ensured it was released before any competitor alternatives were made available.
The results
Immediately after release, leads were flooding in. The report was featured across cybersecurity news sites around the globe, enhancing brand awareness and leads continued to generate throughout the year. The suite of assets were the highest performing of all marketing materials past-and-present for the company. The report has since become a cornerstone piece for the team and is now released with fresh data at the start of every year.