Eclipse start every relationship as they mean to go on. The design team you meet at the beginning is the team you continue to work with, there are no Account Managers getting in the way! What you get instead is access to a great team of creatives whenever you need it, who treat you the way customers should be treated; with respect, personal service and a dose of good humour to get everyone through those high pressure moments”
Emma Holden - Marketing Controller - Country Range Group
In addition to Stir it Up magazine, we also write, design and produce annual insight guides, containing trends, advice and analysis for specific sectors within the industry.
This is not just any hospitality magazine...
Services
The brief
When operating in a market dominated by 2 major players, it can be difficult for smaller companies to achieve cut-through. The Country Range Group, a consortium of 13 wholesalers in the foodservice industry, wanted to disrupt the sector with a monthly magazine available in print and online, which added value to end users and drove customer loyalty for their own-label products and members.
Our solution
Eclipse were initially contracted to undertake the creative for the magazine over 13 years ago. Today we are a fully integrated part of the Country Range Group, working at the heart of the team to provide creative and content. Eclipse has constantly evolved the publication to keep it current and produce x13 variants of the wholesaler promotions to accompany the magazine each month.
The results
Stir It Up magazine is the consortium’s own monthly publication, read by over 100,000 chefs, buyers and restauranteurs in the UK. Under our creative lead, the publication has gained a reputation as “The M&S of foodservice magazines”, with its stylish design and informative content that actively drives sales growth, directly influencing 72% of readers purchases.