Eclipse start every relationship as they mean to go on. The design team you meet at the beginning is the team you continue to work with, there are no Account Managers getting in the way! What you get instead is access to a great team of creatives whenever you need it, who treat you the way customers should be treated; with respect, personal service and a dose of good humour to get everyone through those high pressure moments”
Emma Holden - Marketing Controller - Country Range Group
In addition to Stir it Up magazine, we also write, design and produce annual insight guides, containing trends, advice and analysis for specific sectors within the industry.
This is not just any hospitality magazine...
Services
The brief
Imagine trying to make your voice heard in a market where two big players are doing all the talking. That's the challenge smaller companies face when trying to cut through the noise. The Country Range Group—a lively consortium of 13 wholesalers in the foodservice industry—decided it was time to shake things up. They envisioned a monthly magazine, available both in print and online, that would add real value for end users and boost customer loyalty for their own-label products and members.
Our solution
Enter Eclipse. Over 13 years ago, we were brought on board to handle the magazine's creative. Today, we're not just the creative minds behind the scenes—we're an integral part of the Country Range Group family. Working closely with their team, we've continually evolved the publication to keep it fresh and relevant. And if that wasn't enough to keep us on our toes, we also produce 13 different versions of wholesaler promotions to accompany the magazine each month. Think of it as spinning plates—except we haven't dropped one yet!
The results
Stir It Up magazine has become the go-to monthly read for over 100,000 chefs, buyers, and restaurateurs across the UK. Under our creative guidance, it's earned the nickname "The M&S of foodservice magazines," thanks to its stylish design and insightful content. But we're not just about good looks—the magazine actively drives sales growth, directly influencing the purchasing decisions of 72% of its readers. Not to toot our own horn, but that's the kind of impact that turns heads in any industry.