Amex GBT dives into a new vertical
Services
The brief
American Express Global Business Travel were keen to develop vertical channels that met the specialist needs of key industries. Eclipse were tasked with developing the brand identity for their energy, mining and marine vertical, and to produce a series of channel-specific marketing materials for an upcoming event.
Our solution
Following a workshop with the sales and marketing teams to fully understand the sector, how each team worked, their challenges and individual needs, Eclipse developed a short but powerful program of cross-functional sales and marketing materials including a video, brochure, newsletter and sales deck that centred around their strapline “The North Star for Energy, Mining and Marine”
The results
All materials were ready for launch at a major international exhibition, complete with a new graphics suite which brought their messaging to life and reflected the unique travel requirements of the energy, mining and marine sector. Eclipse were also able to streamline and add clarity to the team’s sales deck, delivering an interactive tool that enabled them to level-up their sales presentations and immediately respond to the individual needs of each prospect as the presentation unfolded.
