Country Range Group produce a monthly magazine called Stir it Up. Our task was to improve the magazine look and feel, reduce costings and make the production more streamline. This included the biggest task, improving the monthly promotion for the members that was previously black and white.
The magazine had a good following already, so a subtle and sympathetic make over was required. Whereas the promotion needed a complete revamp. Being specialists in all things to do with print – we suggested an oversized A5 brochure that would cost the same as an A5 – and more importantly it enabled us to print in full colour and then add price changes for each of the members as an overprint in black. The idea and design went down a storm. Five years later we have evolved the design for both magazine and promotions refining production to a fine art. But we still strive to make it even better.