How to capture a chef’s attention in a busy kitchen or when they have down time – do they ever?
Country Range – the leading foodservice own label brand, were looking for a new website that not only showcased their range of over 800 products, but would provide added value for their customers.
It needs to be quick, intuitive and give a whole host of support for each and every product – hints and tips, recipe ideas by sector and by dish, not forgetting all the latest legislation and allergen advice – live. Two heads were definitely better than one to deliver this baby – we needed a code monkey and a full fat designer. Creating code that pulled live data to support the 800+ products was built linking to recipes to support each product. Like a scene out of the matrix data supported insight, insight supported hints and tips – all helping to give the chef more support than just a product led website. Next steps to do it all again and evolve into something even better.