Carbon Black already had their stand booked and the stand design complete. We jumped into this very last minute and were asked to critique / give our thoughts to the stand design. There was no doubt the stand design was indeed quite spectacular and very slick, but we felt it lacked a little – shall we say personality.
Okay – you have a an uber slick stand but the delegates need to have a reason to stay once they arrived, screen content and seating areas are all essential prerequesites of a good stand – but what about interaction? That’s where we came in – we developed four areas to have fun – all reflecting on four key areas of their business messaging.
Provide and they shall cometh – and boy, they certainly did with plenty of leads to follow up on afterwards. A good team effort by everyone.