Blue Yonder – Putting the AI into Retail

The Daily AI


Blue Yonder needed to create awareness of it’s AI solutions, a complex topic that can also be intimidating to businesses.


Our solution was to deliver the information in a format that was not only accesible but nostalgic in an age of e-communication. The daily AI newspaper direct mail piece contained insightful articles, parody adverts and comment pieces, educating and promoting the services of Blue Yonder.


Off the back of this initial touch point came a series of HTML emails and other DM pieces that enabled Blue Yonder to really engage with their target audience.