Maximising Impact
Following the annual CDS event, Eclipse noticed a potential opportunity to enhance audience engagement.
Proposing a digital ‘living’ publication, we reviewed all video footage from the event and developed 6 editions. In 2 days Eclipse had reviewed 18hours of content and in less than 2 weeks, the first edition was designed and built. In the first 5 weeks, the digital magazine had over 11K visitors and 2.6K interactions with videos, articles and product advertisements. The publication was heralded as the most successful piece of marketing the team had undertaken.
